China Trademark Protection

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China trademark registration is very important for China enterprise success. Many businesses operate without registering a trademark in their home territory. While this is not a good idea, it is possible in many jurisdictions because at least some legal rights may accrue through use.

How to Protect Your China Trademark
For your trademark registration, you will want to have Chinese versions of your trademarks. This is important because Chinese consumers will need a Chinese name in order to identify your product. A good Chinese trademark is just as important as your English and/or French one. Look for assistance from a person with a strong grasp of Mandarin Chinese to come up with a Chinese trademark so that you avoid any inappropriate or poor trademarks. Treat the registration of your Chinese trademark as important as your English/French trademark - you will want to arrange the registration yourself as opposed to, for example, letting your distributor or local partner register for you. It is also important to ensure that your trademark will not infringe on any existing registered trademarks in China. Your trademark agent/lawyer can conduct a search to minimize this risk.

Contact us
For further queries, please do not hesitate to contact ATAHK at anytime, anywhere by simply calling China hotline at 86-755-82143422, 86-755-82143512 or emailing to rachelxie@citilinkia.com.

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