Interstate China Hotels & Resorts Says CSR is Like Love: Commitment is Required.

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Corporate social responsibility (CSR) not only benefits society; as the key to enterprise sustainability, it benefits the enterprise itself. That is why Interstate China Hotels & Resorts, a company that manages hotel operations for world-leading hospitality brands, emphasizes good corporate citizenship at all properties it manages. The company furthermore insists that CSR, like they say about love, is a commitment that requires long-term investment.

CSR initiatives that Interstate China Hotels & Resorts is promoting at its client properties are having significant positive impact on local communities across China, the following being just a few examples.

Jin Jiang International Hotel Urumqi

Soon after its opening, the Jin Jiang International Hotel Urumqi, one of the city's top luxury hotels, cooperated with two local vocational colleges to recruit a good number of Xinjiang locals. It did this because it is the right thing to do, and because the hotel’s own development is linked to the economic and social development of Xinjiang province.

Among the hotel’s many local hires, one case is especially interesting. In 2005 a 21-year-old young man from a remote village in Xinjiang was working on the construction site of the hotel. On his second day on the job he received a call from his wife, who told him his child had become seriously ill and that money was desperately needed for his treatment. The young man, Suri Yiming Abduh, summoned up his courage before timidly asking the hotel’s director Mr. Xu to lend him RMB 500. Upon learning his situation, Mr. Xu immediately gave him RMB1,500 and urged him to have his child sent to the hospital as soon as possible. After the completion of the construction project, Abduh expressed desire to work at the hotel. He now holds a management position at the property.

According to Kent Xia, Executive Vice President of Interstate China Hotels & Resorts, the idea that CSR is like love is not just a concept but also an important approach of enterprise management. “Employees motivated by a loving heart work more efficiently, and this is something that cannot be bought or bulk-copied,” said Kent Xia.

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